Google Analytics

Millersoft Ltd has worked extensively with some of the UK’s biggest online retailers using Google Analytics to,

• Configure website goals and funnels to track progress through your website and identify friction points
• Configure e-commerce tracking for sales analysis
• Configure ad-hoc reporting for specific views
• Train staff how to get the best out of Google Analytics

Millersoft Ltd can also help automate the extraction of Google Analytics data and import that data into your current reporting system (eg JasperSoft, Pentaho, Palo) to provide a 360 view of your company. This allows the comparison of web stats along side other business measures, meaning:

• Customer Segmentation analysis can then show where your top customers are coming from and what they are purchasing
• Product delivery times can be calculated from the moment an order is placed
• Sales can be compared against cancellations
• Sales can be compared against available stock
• New/Repeat customers can be identified and targeted with different offers
• High value repeat customers can be measured and worshipped
• Profit and cost of sales can be calculated

If your company wants to benefit from integrated analysis then call us.

Millersoft Ltd can tailor open source business intelligence software to provide powerful market analysis of your customer base. Taking order and customer information from any accounting/ERP system, we can segment the customer base by recency, frequency and value. Showing the high/low value and repeat customers, allowing companies to target specific groups with a particular product or message.

We can show you how to prepare a campaign, extract a specific group for a mailshot and then measure the ROI of that campaign. Using standard open source tools like JasperSoft, Pentaho and Postgres, we can prepare powerful OLAP views of:

• Loyalty Attrition Analysis
• Customer life cycle analysis
• Source of Business By New V Repeat Customers
• Status by Customer Segment

Call us now to arrange a free demonstration