The AWS London Summit 2014 was held at the ExCeL and showcased many of Amazon's partners and how they implement Amazon systems into their daily workload, as well as Amazon employees who were on hand to talk about problems or questions that you may have faced whilst using Amazon AWS Services. The key note session held by Amazon's Vice President Stephen Schmidt, discussed security on AWS and different methods of ensuring that his is up to scratch. Another speaker discussed the benefits and uses of using different workloads on AWS and how you can implement this with such a tool as Hadoop.

Next on the agenda was the conference hall, where Amazon's partners and sponsors for the event held stands to show how they optimise Amazon Services for their personal workload. Several of these stands caught our eye, such as Splunk, Alfresco and Boundary, as well as many more. Our Regional AWS Account Manager for Scotland was on hand to discuss AWS services and how it's implement into our workload on a daily basis, gave us an introduction to QA, and about training courses which would help us become certified in using Amazon AWS services.

In the afternoon, Amazon put on some track sessions covering several different topics starting with basic knowledge for beginners to more advanced topics for experienced users. The first session, 'Introduction to Amazon EC2', discussed the different instance types and what each instance covered, such as what size of instance would work best depending on your workload. The speaker also discussed the pricing behind each instance size and how to best optimise the cloud services.

The second breakout session, 'Optimising TCO for the AWS Cloud', covered the best way to keep a track of costs whilst using AWS, and how to identify areas that can be targeted to reduce costs, such as server running time and instance size. The speaker also gave an example of 'Dole', the largest fruit and vegetable provider in the world, and how they contacted Amazon about using their services to run operation on the Cloud, resulting in saving up to $350,000.

The final breakdown session, 'Improving Availability and Lowering Costs', gave an in depth look and user example on how to save the company money whilst maintaining flexibility. They showed how you can scale the server size based on how many requests the company receives. For example, if they company receives less than 5 request an hour, then they can cut costs by scaling the server size down. However, if the company gets 5000 requests an hour, then the server size can up-scale to meet demands, which saves money as the server size meets the consumers demands, rather than having a set server size constantly, which may not be required. Overall, the event was well attended and it helped our company gain some new insights into Amazon AWS Services.